Tag: analytics
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Unlocking Hotel Industry Potential: Data Standards and Open APIs
Picture this: you’re planning a dream vacation, browsing through countless hotel options online. You stumble upon a hotel that seems perfect—great reviews, stunning photos, and an unbeatable price. But wait, how can you be sure that the information you see is accurate and up to date? In the wild world of the accommodation industry, data…
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AI in Hotel Tech: Much Ado About Nothing
In almost every webinar I’ve attended since last year, and even in a couple of presentations at the recent TechnoHotel Forum in Barcelona, there was always someone bringing up the argument of artificial intelligence in the hotel context. They all used the example of Netflix’s recommendation system as a clear and “applicable” example (how they…
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Still relying on static reports? You need dashboards, Boss!
I will piss off a few purists here, but if you think you’re performing business intelligence by producing and checking simple text/numbers reports, you’re deluding yourself. It’s a decision system support, no doubt, and it may be data-based. Yet, perusing a bunch of separate and disparate reports to take decisions, is like trying to visualise…
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3 razones por las que el Business Intelligence es vital en el Turismo
Tuve el placer y el honor de trabajar junto al Sr. Ioannis Hatziliamis, el legendario fundador de Rodos Tours, uno de los receptivos más antiguos de la isla de Rodas. Las conversaciones con él tenían más valor que todo un curso académico, créanme. El suyo fue uno de los DMCs mejor organizados y administrados que…
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The 3 reasons why BI saves Travel Companies
I had the pleasure and honor to work alongside Mr. Ioannis Hatziliamis, the legendary founder of Rodos Tours, one of the oldest DMCs of Colossus’s Island. Five minutes conversations with him had more value than a whole academic course, believe me. His was one of the better organized and managed incoming operators I have ever…
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Convierte el análisis predictivo en dinero
A fines de 1997 estaba ayudando a un receptivo egipcio a agilizar sus operaciones, cuando unos terroristas atacaron en Deir el-Bahri, aquella devastante Masacre de Luxor. Alrededor de un año después, no uno sino dos huracanes (Mitch y George) causaron estragos en el Caribe, donde yo operaba mi propio DMC. En 2010, la mitad del…
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Convert predictive analytics into money
In late 1997 I was helping some Egyptian DMC streamline operations, when terrorists stroked at Deir el-Bahri, the heartbreaking Luxor Massacre. About a year later, not one but two hurricanes (Mitch and George) broke havoc in the Caribbean, where I was operating my own DMC. In 2010 half the world’s travel flow was disrupted by…
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La tozudez humana está derrotando a la inteligencia artificial
Aunque el término ha permanecido en entornos académicos y de ciencia ficción durante más de 70 años, tengo la impresión de que todo el mundo se dio cuenta hace dos días que IA es la nueva panacea que pondrá fin a los problemas de rentabilidad, reemplazando al “big data” (que ahora suena tan 2016). Como…
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Human obstinacy defeats AI in the Travel arena
Although the term has been lingering in academic and science fiction settings for over 70 years, it seems to me everybody realized two days ago that AI is the new magical panacea that will end profitability issues overnight, replacing “big data” (which now sounds so 2016). As such, everybody and their granny is adding into…
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Tienes un motor de reservas? Probablemente estás perdiendo dinero
Ten paciencia, no puedo evitar colar aquí una de mis historias… A principios de 2011, un operador mayorista me pidió que realizara una auditoría en su recientemente adquirido sistema de reservas. Pagaron por él una considerable cifra a un prestigioso proveedor de software, pero seis meses después de la implementación, el volumen total de negocios…
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Got a booking engine? Probably you’re losing money
Humor me, can’t avoid inserting a story… In early 2011, a wholesale operator requested me to perform an audit on their recently acquired reservations system. They paid top dollar to a prestigious software provider for it, but six months after implementation, total business volume from retailers was roughly the same as previously recorded figures. While…
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Maximizar ingresos de Mayoristas y Receptivos con Revenue Management
Durante una reciente conferencia, tuve un interesante intercambio de ideas con un pequeño grupo de mayoristas con sede en EE. UU. y LatAm. Fue más o menos así: Empresarios: “¡Estamos cansados de las cadenas hoteleras X, Y y Z! Aunque les vendimos millones a cada una durante años, nos tratan cada vez peor. Contratar con ellos…
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Maximizing Tour Operators’ profits through Revenue Management
During a recent convention, I had an interesting exchange with a small group of wholesaler owners based in USA and LatAm. It went more or less like this: Owners: “We’re sick of X, Y and Z hotel chains! Even if we sold millions for each brand since forever, they treat us worse and worse every…
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Como adoptar una cultura data-driven en Tour Operadores
Si estás leyendo esto, es probable que no seas el típico exponente de la industria de viajes. Excepto quizás los informáticos y los conductores de autobuses, todos están interesados en el glamour, la fascinación que genera este ambiente, así como la posibilidad no muy remota de codearse con ricos y famosos, o por lo menos…
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How to set up a data-driven culture in Tour Operators?
If you’re reading this, chances are you’re not the average travel industry dweller. Except perhaps IT gurus and bus drivers, everybody’s on it for the glamour, the allure, the prospect of being involved in something the rich and famous expect on a weekly basis. Come on, be honest: Isn’t that true? Casually greeting King Hussein…
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Case study: how a DMC can profit from data-driven decisions
Buy or lease a new minibus? This is a sample of how Business Intelligence can contribute to your incoming operations.
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Revenue Management para Receptivos? Por supuesto!
Durante una reciente feria, conduje una simple encuesta dirigida a una muestra bastante grande de DMCs que conozco de primera mano o de forma indirecta, y formulé más o menos las mismas preguntas: ¿Podrías decirme cuál es su producto o servicio más rentable en este momento? ¿Cómo segmentas a tus clientes? ¿Crees que cambiarían de…
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Are you still using Excel to run your travel business?
Can’t get rid of the telex and Palm Pilot, either? Ours is a fast-changing world, new technologies are spawn overnight and nobody can keep up with the daily information waterfall. But that’s no reason to restrain from adopting newer, more efficient and cost-effective tools. Spreadsheets are great for simple row/column numeric calculations, but when it…
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Revenue Management For DMCs? Yes, Please
During a recent trade show, I conducted a simple poll targeting a fairly large sample of DMCs I know firsthand or indirectly, asking more or less the same questions: Would you be able to tell me your most profitable product or service right now? How do you segment your customers? Do you think they would…
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Practical Data Science for the Travel Industry
Are you an Excel jockey? Do several reports sit on your desk every day? It’s time to update your act and adopt the latest technology. Years ago, I used to think that “Data Science” was a fancy new term for my old, trusted Statistics. Boy, was I wrong! Actually, stats are a component of the…