Tag: DMCs
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Obtén rentabilidad de tus datos
Si la tuya es una empresa que se ocupa de viajeros, a menos que tengas una o dos reservas por semana -en tal caso estás atendiendo a super ricos, o a punto de cerrar- posees datos suficientes para convertirlos en ganancias. Todo el mundo asume ya que eso es un hecho; si no lo hiciste…
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The three limitations of data profitability
As a business dealing with travelers, unless you have one or two bookings per week -in which case you’re catering for the filthy rich, or about to close shop- you own plenty of data to get a profit from. Everybody assumes by now that’s a fact; if you didn’t so far, you’d better ASAP. “It’s…
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Got a booking engine? Probably you’re losing money
Humor me, can’t avoid inserting a story… In early 2011, a wholesale operator requested me to perform an audit on their recently acquired reservations system. They paid top dollar to a prestigious software provider for it, but six months after implementation, total business volume from retailers was roughly the same as previously recorded figures. While…
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Dynamic Pricing for Tour Operators: science, not religion
The owner of the big OTA chuckled at my question. “Every morning we have an entire team checking competitors’ rates and adjusting ours”, he said. “Dynamic pricing is essential today. It was a logical process for us”. Of course, it was. Less technology-prone patrons dind’t follow the same path, though, and I am having a…
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Case study: how a DMC can profit from data-driven decisions
Buy or lease a new minibus? This is a sample of how Business Intelligence can contribute to your incoming operations.
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Are you still using Excel to run your travel business?
Can’t get rid of the telex and Palm Pilot, either? Ours is a fast-changing world, new technologies are spawn overnight and nobody can keep up with the daily information waterfall. But that’s no reason to restrain from adopting newer, more efficient and cost-effective tools. Spreadsheets are great for simple row/column numeric calculations, but when it…
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Business Intelligence for Tour Operators
A few years ago, after implementing a powerful online booking system for a rather relevant multi-destination incoming operator, I posed a simple question to the company’s owner, Mister J: which location do you think gets the more quotation requests? He replied, very confidently, that the most requested quotation by travel agents was, no doubt, his…