Tag: business intelligence

  • How can Tour Operators profit from Big Data

    How can Tour Operators profit from Big Data

    Is this mumbo-jumbo about Big Data confusing you? I will try to shed some light on the subject. First, let me bring some perspective about data management with a short story. Many years ago, during a consulting gig, a seasoned exec in charge of several destinations for a large DMC asked me to perform an…