Category: English
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Are you still using Excel to run your travel business?
Can’t get rid of the telex and Palm Pilot, either? Ours is a fast-changing world, new technologies are spawn overnight and nobody can keep up with the daily information waterfall. But that’s no reason to restrain from adopting newer, more efficient and cost-effective tools. Spreadsheets are great for simple row/column numeric calculations, but when it…
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Revenue Management is finally mainstream at Bed Banks
Up to a few of years ago, I was usually derided when I presented the idea to intermediaries. Or anyone else, for that matter. “Bah, RM is only for hotels. Besides, we don’t have inventory”, they would utter in an obvious condescending manner. From last year (2017), they wouldn’t dismiss the concept. But they would…
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Revenue Management For DMCs? Yes, Please
During a recent trade show, I conducted a simple poll targeting a fairly large sample of DMCs I know firsthand or indirectly, asking more or less the same questions: Would you be able to tell me your most profitable product or service right now? How do you segment your customers? Do you think they would…
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Business Intelligence for Tour Operators
A few years ago, after implementing a powerful online booking system for a rather relevant multi-destination incoming operator, I posed a simple question to the company’s owner, Mister J: which location do you think gets the more quotation requests? He replied, very confidently, that the most requested quotation by travel agents was, no doubt, his…
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Practical Data Science for the Travel Industry
Are you an Excel jockey? Do several reports sit on your desk every day? It’s time to update your act and adopt the latest technology. Years ago, I used to think that “Data Science” was a fancy new term for my old, trusted Statistics. Boy, was I wrong! Actually, stats are a component of the…
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How can Tour Operators profit from Big Data
Is this mumbo-jumbo about Big Data confusing you? I will try to shed some light on the subject. First, let me bring some perspective about data management with a short story. Many years ago, during a consulting gig, a seasoned exec in charge of several destinations for a large DMC asked me to perform an…